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5 Ways to Reduce Trade Show Shipping Costs

Nick Basarhin
Nick Basarhin

Director of Corporate Sales, Trade Show, and Expedites at Lax Freight

Published on: May 21, 2024 | Modified on: August 6, 2024

For marketing and event professionals, managing the annual event budget entails grappling with significant expenses, particularly those related to shipping and material handling. Whether your company participates in numerous nationwide trade shows or a select few key events each year, streamlining your trade show strategy can effectively mitigate costs associated with storage, trade show freight shipping, and material transportation to the event venue.

The LAX Freight is proud to have an trade show logistics team with years of experience that supports exhibitionists in the USA and Canada, no matter their scale, as they craft excellent stands that take much time and resources to develop.

Attention should be paid to investing in secure storage and transportation of these goods at all times between events. However, ways are there to cut your trade show logistics costs but maintain timely and accurate deliveries of your items.

Understanding the Costs of Trade Show Shipping

Here are five practical tips to help minimize fees when shipping trade show materials, whether across the country or around the block:

1. Weigh Your Shipments and Prioritize Scale Ticketing

It is crucial to accurately assess the weight of your shipments in order to understand the costs associated with trade show shipping and drayage. Listing weights and piece details on the Bill of Lading (BOL) reduces the possibility of billing inconsistencies.

2. Evaluate Shipping to an Advanced Warehouse vs. Directly to the Show Floor

Deciding whether to ship materials to an advanced warehouse or directly to the show site can significantly impact trade show transportation costs. Each option presents distinct timelines and variables, underscoring the importance of selecting the most suitable approach for your event.

3. Optimize Your Multi-Event Shipping Plan

With regard to the planning of your event shipping calendar, the savings that your company could make are largely dependent on whether your company participates in a number of events in a year. Instead of taking back materials to the main base every time, it is advisable that you look for cheaper options of keeping them at places close to the next event or even make use of the forthcoming event’s smart warehouse date.

4. Manage Drayage Fees Effectively

Drayage fees are often unexpected for many vendors at conventions and are indeed a considerable part of the costs involved in such events. Regardless of how unavoidable they are for grand gatherings, early preparations can do much to tame them. Make an effort to understand the least weight charge for each delivery and bundle goods together so that they get shipped in fewer batches. Furthermore, always try to meet deadlines so that no extra charges are incurred.

5. Safeguard Your Assets and Budget with Liability Coverage

Do not assume that all goods that have been shipped are fully insured for replacement costs. However much insurance may be in place, the shipper could be responsible for losses or damages beyond certain limits. Therefore find out more about your coverage caps and ways to safeguard your trade show budget against unpredictable situations.

Conclusion

In conclusion, strategic planning aimed at reducing event logistics costs can significantly extend the reach of your trade show budget. Given the multifaceted nature of event preparation, especially for teams attending multiple trade shows annually, a comprehensive understanding of shipping fees and optimization of event shipping schedules are paramount. 

If implementing these tips appears daunting, collaborating with an experienced trade show shipping companies such as LAX Freight can alleviate stress, minimize surprises, and ensure a successful trade show season. With our secure, fast, and headache-free shipping services, LAX Freight can effectively streamline your trade show logistics, optimize your trade show shipping costs, allowing you to focus on maximizing the impact of your event presence.

Nick Basarhin
Nick Basarhin

Director of Corporate Sales, Trade Show, and Expedites at Lax Freight

Nick has 9-year experience in the trucking industry, including leading an NGO. In 2017, he started his career path at Landstar, soon rising to the team leader position. In 2023, Nick joined LAX Freight, focusing on salesforce direction, expedited freight and event/show project logistics. His expertise and dedication made him a key asset in the sector.

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